Jason Oliver
Digital Experience Marketer
Experience

2014-Present

Hasbro
Product Experience Manager
  • Design and develop new digitally integrated product ideas for the New Business Group
  • Manage the digital strategy and e-commerce website creation for New Business Group product launches
  • UI/UX development across multiple projects and user streams

2003 - Present

Blue Duck Digital
Owner
  • Provide small businesses with brand strategy, brand identity, digital marketing plans, website design,
    development and analytics reporting
  • Manage the designers, developers and analytics team and act as the client’s account manager
  • Optimize user flows for Lead Generation

2014

Hasbro
Digital Project Manager
  • Managed relationships with Digital Marketing, Digital Technology, International Marketing Managers
    and Digital Agencies
  • Managed the end to end digital production process
  • Worked with international teams in 30 markets to ensure marketing campaigns were launched globally

2010-2014

Hasbro
Digital Marketing Manager
  • Brand storytelling through websites, online games, mobile apps, social media and digital promotions
  • Managed digital budgets in excess of $1MM
  • Partnered with US and global brand teams to develop digital KPIs and measurement plans
  • Produced five apps across iOS and Android. Over 6 million downloads and 4 star rating average
  • Created search, media and online advertising plans to support key drivers

2005-2010

Hasbro
Senior Producer
  • Produced six digital product extensions that resulted in increased sales and 20+ million new accounts
  • Produced 50+ brand sites in 50+ markets in 30+ languages
  • Utilized gamification to increase user retention to an average of 20+ minutes per visit
  • Used analytics tracking and reporting to guide all business decisions

2005

(add)ventures
Design Intern
  • Assisted the creative director with designs and layouts for annual reports, print ads and logos for local
    and national clients
Education

2001-2005

Providence College
BA Marketing

1998-2001

Hanover High School
Hanover, MA