Transformers Bot Shots was a new product extension in 2012. Bot Shots were small, quick converting figures with a mini game on their chest. For the online experience, we built
Bonkazonks was a new Marvel branded toy line launched in 2012. Using the online game, users could enter codes found in packages to unlock virtual Bonkazonks for their collection. The
You couldn’t find a boy between 2010-2013 who didn’t play Beyblade. It was the hottest toy, and a big part of the experience was the online battling site BeybladeBattles.com. Evolving
To promote the Transformers: Construct Bots toys, Hasbro created a cross platform game for Desktop, iOS and Android. Users could experiment building bots and play mini battles with their custom
Beyblade was the hottest toy of the year and BeybladeBattles.com was a destination we built that was getting over a million unique visitors a month visiting from over 50 countries.
B-Daman Battles launched along with a new line of marble blasting toys. When boys purchased toys, they got codes that unlocked a playable character in the app. Players could also
Beyblade was the hottest toy and BeyWarriors was an all new way to battle. To introduce this new play pattern, we created the BeyWarriors digital game using an isometric view