Transformers: Age Of Extinction

Description
To promote the Transformers: Age Of Extinction movie and the associated toys, we worked with Paramount to produce the official movie app. The app includes character bios, a progressive trivia game, exclusive videos, photos and an augmented reality Grimlock experience. The app was launched in over 10 languages for iOS and Android. It was built to live on past the movie and has evolved to stay updated with current storylines.
Results
  • 1.5 Million downloads
  • 4 Star Rating on iOS and Android
Tasks
Strategy, App Production, Video Ad Production, Marketing
Agency
Grey/Enter The Studio