Beyblade Metal Fury

Description
Beyblade was the hottest toy of the year and BeybladeBattles.com was a destination we built that was getting over a million unique visitors a month visiting from over 50 countries. To expand on the digital experience, we launched an app that gave users a new way to battle. The game was synched with the online account, so players could enter codes found in toys to unlock new Beyblade toys and special powers.
Results
  • 1.5 Million Downloads
  • 4.3 Star Rating
Tasks
Strategy, Game Production, Marketing
Agency
The Game Agency