Beyblade Metal Fury
DescriptionBeyblade was the hottest toy of the year and BeybladeBattles.com was a destination we built that was getting over a million unique visitors a month visiting from over 50 countries. To expand on the digital experience, we launched an app that gave users a new way to battle. The game was synched with the online account, so players could enter codes found in toys to unlock new Beyblade toys and special powers.
- 1.5 Million Downloads
- 4.3 Star Rating
TasksStrategy, Game Production, Marketing
Legal© 2013 Hasbro. All rights reserved. © Takafumi Adachi, MFBBProject, TV Tokyo Manufactured under license from TOMY Company, Ltd.
AgencyThe Game Agency