Beyblade Battles

Description
You couldn't find a boy between 2010-2013 who didn't play Beyblade. It was the hottest toy, and a big part of the experience was the online battling site BeybladeBattles.com. Evolving over years, the site included a virtual top customizer, many games and Beyblade songs and videos that kept boys coming back.
Tasks
Strategy, Game Production, Promotional Design Marketing
Results
  • 20+ million registered accounts
  • 10+ millions codes redeemed
  • Over 1 million unique visits per month in its peak
  • Over 25 minutes spent per visit
  • Localized for 45 countries and translated into 31 languages
Agency
interFUEL, bkom